Arouse enthusiasm among your customers at the counter. We'll show you how!

In our "References" section, we show how companies from the food retail and catering sectors work successfully with our PricoPlex products. The reference counter is the place for inspiring practical examples on the topic of food presentation in the fresh food counter.

Each user report focuses on a specific company. Images and background information show how our modular counter trays have been used to implement individual concepts and overcome specific challenges - from seasonal goods to structured product ranges.

References at a glance

REWE Haase

Winner of the 2026 Fleischstar award—and PricoPlex played its part: REWE Haase in Neustadt in Holstein impressed the jury with an appealing and well-thought-out presentation at its fresh food counter.

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Schindler Trout Farm

For the redesign of its booth in Augsburg, Forellenhof Schindler chose PricoPlex's " Display trays ." Today, these displays ensure a high-quality presentation of the fish specialties while withstanding the demands of daily operations.

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Fishing Cooperative

In 2024, the Neuharlingersiel Fishing Cooperative renovated its retail store and searched for Display trays that would complement the fish market in terms of appearance, variety, and functionality—and chose PricoPlex.

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REWE Kunkel

The eye-catching feature at REWE Kunkel is the 15-meter-long, wavy counter. Thanks to professional counter design and the wide selection of products from PricoPlex, this unique shape was optimally equipped and effectively showcased.

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REWE:XL Hundertmark

More and more supermarkets are choosing to equip their fresh food counters with on the high-quality PricoPlex counter trays. REWE:XL Hundertmark is also convinced by the premium quality of the counter tray manufacturer from Eresing in Bavaria.

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Hausner butcher's shop

Owner Alexander Hausner focuses on advice and the high-quality presentation of his products. That's why he uses PricoPlex trays in his counters. Alexander Hausner sees the know-how and service offered by our sales force as a major advantage.

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EDEKA Kohler

At 55 meters, a paradise for gourmets stretches in gentle curves: meat, fish, cheese, antipasti, spreads and salads await connoisseurs at the record-breaking long fresh food counter at EDEKA Kohler in Emmendingen. In total, the family business from Lahr in the Black Forest has 15 branches,

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EDEKA Hayunga

EDEKA Hayunga operates six stores in Schleswig-Holstein from its headquarters in Elmshorn. 600 employees work in the full-range stores to supply customers with groceries for their daily needs.

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EDEKA Hahner

EDEKA Hahner is traditionally the basic supplier in the East Hessian
Künzell near Fulda. The family business has been in existence since 1969 and is now run by the third generation. It all started with a butcher's shop at today's full-range retailer.

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EDEKA Prechtl

EDEKA Prechtl rebuilt during ongoing operations. The curved counter with angles and arches required the right angled trays. With the PricoPlex planning software, Prechtl was able to plan the counter layout even before it had been built.

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Kundenberatung für Thekenprodukte nach Maß

Sustainability at the Fresh Food Counter

"The most sustainable products are the ones that last a long time!" says Christian Priebe. Thanks to their high quality, our plastic trays for display at fresh food counters have a longer shelf life, are durable, and are therefore sustainable. A long shelf life is a hallmark of our products; conserving resources is our mission.

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