Product areas and sectors
Whether at the meat counter, the snack counter or in catering: different product areas have individual requirements for food presentation. Our modular presentation system takes all product areas and their specific characteristics into account: Fresh fish on ice, liquid marinades, small delicatessen specialties, large wheels of cheese, delicately sliced ham, salads to go and much more.
Market leaders from Germany rely on us! Will you, too?
- Durable Quality – Made in Germany
- Shatter- and impact-resistant, easy to clean, and dishwasher-safe
- Design recognized with two awards
- 700 new openings and renovations per year—across a wide range of industries


About PricoPlex – Your Partner for Professional Counter Solutions
For over 70 years, we at PricoPlex have been developing solutions for professional food presentation. Drawing on our experience from more than 8,000 completed display counters, we know what matters most in the various product categories and industries: quality, durability, functionality, and service you can count on. With us, you’ll have a dedicated contact person who will provide you with personalized support, because we place a high priority on working together as partners.
- Professional customer service
- Many years of experience with various target groups
- Short delivery times
- Complete counter planning available


We’ll work with you to develop a custom counter layout – take advantage of our service!
Since our founding in 1954, we have been developing customized solutions for our customers—ranging from butcher shops and delicatessens to the premium restaurant and hotel sectors. Our counters are efficiently designed to save you time when stocking and unstocking them.
- You'll save 30% of your service time
- 100% counter utilization thanks to well-designed products
- You encourage impulse buyers to make a purchase
Can't find what you're looking for?
We will be happy to advise you personally!
Counter trays for various product categories – up to 100% counter utilization

Meat counter
For a high-quality and unique selection of meats: Customers who buy meat at the fresh meat counter want a diverse selection where each item is clearly distinguishable from the others. Use our display trays in various colors and shapes to present your selection in a varied and appealing way, so your customers can make an informed choice based on taste and quality.

Sausage Counter
Packed to the brim with the finest selection of favorite sausages for connoisseurs and food lovers: cold cuts, home-style dishes, regional specialties—the selection of sausages at the fresh food counter is particularly extensive and of the highest quality. The attractive display itself serves as a form of expert guidance—perfectly showcased by eye-catching counter trays that won’t wear out even with heavy use.

Fish Counter
Showcase premium fish and seafood in a display that highlights freshness and optimal storage conditions. Fresh ice in spacious display trays and platters makes your fish counter look perfect. The often colorful fish products really stand out on our petrol-blue trays. You can also combine round and square trays to highlight that special catch.

Cheese Counter
For a life of luxury—be sure to display your delicious cheese specialties with special care at the fresh food counter. From soft cheeses to hard and blue cheeses made from cow’s, goat’s, sheep’s, and buffalo’s milk—present your cheese selection fresh and elegant, just like at a market stall. Use the display trays and platters from our selection to pique your customers’ interest.

Salad and Deli Counter
From special treats like Italian antipasti to cream cheese dips: Design your salad and deli counter with display trays that are attractive, easy to clean, and durable. Since the amounts of food in the trays change constantly throughout the day, in addition to the display trays, you have a selection of practical accessories—from salad tray holders to level-adjustment inserts.

Snack Bar
For quick breaks throughout the day: Hot and cold snacks displayed in attractive counter trays will draw customers to your counter. From meatloaf to stew to finger foods: Entice customers with fresh snacks for those moments when they’re feeling a little hungry, and encourage impulse purchases with a varied, high-quality presentation.

Confectionery Counter
Delicate sweet treats presented in an attractive, high-quality way: Does your extensive selection also include sweet temptations? Showcase your display as a particularly premium offering on elegant counter trays. With round trays, Tiered curved stands, delicate bowls, or counter displays, you can draw customers’ attention to your confectionery items.

Bakery counter
Sandwiches to go—fresh, crispy, and delicious any time of day. The bakery counter is constantly evolving, as there’s growing demand for sandwiches and sweet treats to go. Adapt your display system accordingly—with attractive snack displays, Step displays, decorative and insert trays. Also use Counter top displays with Accessories to boost your sales and whet customers’ appetites with our counter trays.

Catering
Varied buffets with thoughtfully designed layouts: The table settings should be just as flexible as your catering menu. Choose durable serving trays and plates that make your job easier. The ceramic look adds a touch of elegance to the buffet, while the plates and bowls are barely noticeable.
Frequently Asked Questions About PricoPlex Counter Trays
Are the display trays food-safe and suitable for direct contact with foods such as meat or fish?
Yes. The counter trays are made of food-grade plastics and are designed for direct contact with fresh meat, sausage, deli meats, fish, and side dishes. They meet the standard requirements for use in the food industry and are suitable for daily use at the butcher counter.
How do you clean the counter trays?
The trays are designed and constructed so that they can be cleaned quickly and thoroughly—whether they are smooth or textured. They are dishwasher-safe and resistant to standard cleaning and disinfecting agents commonly used in everyday butcher shop operations.
Do the display trays fit in existing deli counters?
Thanks to the modular system, the trays can be flexibly combined and easily integrated into existing counters. Custom solutions are also available for special requirements.
Are the bowls sturdy enough for everyday use?
Yes. The materials are designed for long-term use in the counter. They are dimensionally stable, shatter-resistant, and retain their surface finish and functionality even with frequent use and regular cleaning.
Can I test the counter trays before buying them or get samples?
We can provide samples upon request. This will allow you to see in advance how the bowls can be used in your counter and whether they fit in with your workflow and presentation.
Are custom sizes or special solutions also possible?
Yes. In addition to standard products, we also offer customizations, such as special dimensions or solutions for specific counter designs. A personalized consultation can help you find the right solution for your business.
Are PricoPlex counter trays expensive?
Our products stand out for their long service life and reliability. This helps you save money in the long run, as you won’t need to replace them as often. Feel free to contact us. We’ll analyze your needs and provide you with an attractive offer.
How long does delivery take?
Delivery is very fast. If you order in time, same-day express shipping is even possible.
How much do an inquiry and a consultation cost?
Inquiries and personalized consultations are free of charge.



















