The Diversity of the North Sea on PricoPlex's Display trays
In 2024, the Neuharlingersiel Fishing Cooperative renovated its retail store and searched for Display trays that would complement the fish market in terms of appearance, variety, and functionality—and chose PricoPlex.
Fresh Fish on PricoPlex Trays
Located directly on the East Frisian North Sea coast, in the historic fishing harbor of Neuharlingersiel, the Neuharlingersiel eG Fishing Cooperative has been combining artisanal fishing with regional marketing and sustainable business practices for decades. As an association of professional fishermen, the cooperative fosters a close connection between the sea, the coastal community, and consumers. In doing so, it sees itself not only as a marketer of high-quality fish products but also as a guardian of a centuries-old craft: fishing using sustainable practices. The goal is to pool the economic interests of its member fishermen while preserving fishing as an important part of the regional identity. In this way, the fishing cooperative brings fresh North Sea fish to the table every day—and to PricoPlex’s “ Display trays .”
Store Renovation as an Opportunity for New Display trays
When the entire retail space in the fishing cooperative’s specialty store was remodeled in 2024, the team began searching for a supplier of Display trays and came across PricoPlex online. An employee from the company eventually came for an on-site visit. “A representative visited us and took a look at the counter. Afterward, he made suggestions on how we could stock it,” recalls Marion Gerdes, a member of the cooperative. Before the renovation, the sales team used various trays and display boards from different companies. “A real hodgepodge, a total mix-and-match,” says Marion Gerdes with a laugh. That was set to change with the renovation, and in PricoPlex, the cooperative had found the right partner for the job.
A wide selection for variety at the bar
The selection at the counter is extensive: In addition to North Sea shrimp, you’ll find fresh fish, smoked goods, and other regional specialties. Fish and delicacies are beautifully showcased on Decorative platters with a wood-grain finish, as well as on trays from the GRACE, SWUNG, CUT, and REED series. Trays with lids are also used for appetizers. “We ultimately chose PricoPlex because it’s the most attractive product,” says Marion Gerdes. She and her team deliberately selected a wide variety of products to create a diverse display along the approximately ten-meter-long counter. “The uniform look is very attractive on the counter,” says Marion Gerdes happily. “And thanks to the variety, you can always arrange them differently, rotate them, or nest them inside one another.”
In the end, we chose PricoPlex because it’s the most beautiful product… And thanks to its versatility, you can always arrange it differently, rotate it, or build it into other structures.
— Marion Gerdes
PricoPlex products meet all hygiene standards. They have no grooves where dirt can get trapped, and they rinse off easily.
— Marion Gerdes
Hygiene Standards as an Important Selection Criterion
In addition, for hygiene reasons, the fish display trays ( Display trays ) and display plates must be replaced very regularly, which is why numerous replacement products are available. For Gerdes, hygiene requirements in fish sales were an important criterion—along with appearance—when purchasing the counter equipment. “PricoPlex products meet all hygiene standards. They have no grooves where anything can get stuck, and they’re super easy to rinse,” says Marion Gerdes. Even the very hot dishwasher doesn’t affect the trays and platters. Their function and appearance remain intact even after frequent wash cycles. And if something happens to fall during the hustle and bustle of the fish market, everything stays intact.
The Neuharlingersiel Fishing Cooperative demonstrates that economic success, regional responsibility, and sustainable fishing can go hand in hand. With its clear commitment to quality, freshness, and community, it makes an important contribution to preserving East Frisia’s maritime tradition and, with the help of PricoPlex, brings the diversity of the North Sea directly to customers.
Details, that win over customers
Trout Mousse in Deep Dishes Display trays
The deep Display trays from the GRACE series showcase trout mousse, fish salads, and delicacies beautifully in Graphite Stone. The elegant slate finish ensures a modern, appetizing presentation of the products.
A Varied Layout with a System
The mix of oval and rectangular shapes adds variety to the product display and creates eye-catching accents. Decorative platters used as a counter base ties the individual elements together into a high-quality, harmonious overall display.
Shapes that complement each other perfectly
The combination of deep GRACE deli counter bowls and oval CUT tableware bowls adds structure and dynamism to the fresh food counter—for an appealing and flexible product presentation.
Customer satisfaction is our top priority