EDEKA Hayunga:
Lunch? I get it at the fresh food counter!
EDEKA Hayunga operates six stores in Schleswig-Holstein from its headquarters in Elmshorn. 600 employees work in the full-range stores to supply customers with groceries for their daily needs. The fresh food counters at the six EDEKA stores are particularly attractive, with a wide selection of meat, sausage, cheese and ready meals. In addition, the EDEKA Hayunga stores in Schleswig-Holstein offer very successful take-away lunches – attractively presented in PricoPlex salad bowls.
CASUAL salad bowls in the delicatessen counter
Lunch dishes are served in the CASUAL
FRESH shell combinations
Counter by counter converted to PricoPlex
The EDEKA stores are now in their fifth generation of operation under the Hayunga name. Authorized signatory Erich Arndt is very pleased “that we don’t have any staff shortages”. This is because the fresh food counters, the central element of the supermarkets, are service-intensive and require a large number of employees. But the personnel costs pay off: “We believe in the service counter. It is a quality feature for us,” emphasizes Arndt. It is therefore only logical that he and Managing Director Kerstin Voigt are continuously developing the appearance and work at the fresh food counter. In 2022, for example, they began converting their trays counter by counter to PricoPlex.
The decision to switch to the premium manufacturer from Eresing in Bavaria was based on the high-quality processing of the trays. “The way the products are presented in the fresh food counter is very important for consumer decisions,” says Arndt. For Hayunga, the investment in the service counters paid off after just a short time: Sales of fresh produce have risen in recent years.
The salad bowls from the CASUAL series have a new purpose: ready-cooked food from vinzenzmurr.
Convenience dishes served in CASUAL salad bowls
An expansion of the product range has also contributed to the increase in sales at the fresh food counters. Hayunga has increasingly included convenience items: Customers can choose from various meat and vegetarian dishes as well as side dishes, just like at a buffet, and put together their own individual meal. They are charged by weight. “This takes the pressure off working people,” reports Arndt. But older and single people are also happy to take advantage of the high-quality offer at prices of around 5.50 to 7.50 euros. The ready-cooked food is supplied by the vinzenzmurr manufactory from Munich.
A suitable presentation medium first had to be found for the novelty in the counter. “We tinkered with this together with PricoPlex,” says Arndt. In the end, the CASUAL bowl, which otherwise operates under the “salad bowl” category, won the race. Now its scope has been extended – to the benefit of the counter and the Hayunga stores: “The takeaway lunches are becoming increasingly popular,” say Kerstin Voigt and Erich Arndt happily.
Break-resistant trays take the strain off employees
Master butcher Arndt is very satisfied with the handling in his daily work: “The trays are easier to clean than our previous models. The PricoPlex products don’t need to be polished after the rinse cycle.” The durability of the trays has also impressed the store managers in Schleswig-Holstein. “We used to have to reorder a lot of bowls because they broke or had scratches,” recalls Kerstin Voigt. “The PricoPlex trays, on the other hand, are break and scratch resistant. And they are not much more expensive than the models from other suppliers.” The break resistance also reduces the strain on employees. Because butchery is always hectic in the meantime. “Things have to move quickly. And then a tray falls,” says Arndt. All the better if you can then simply pick up the tray, clean it and carry on.
Hayunga presents barbecue food in the trays from the FRESH series
Chicken on the award-winning GRACE counter dish
A corner solution with FRESH trays accentuates the fish
Hayunga sets colorful accents with the red GRACE
Hayunga offers its specialty, yellow chicken, at the award-winning GRACE
PricoPlex suits us
Hayunga will certainly continue with PricoPlex. “We are a family business. That’s why PricoPlex suits us. With them, distances are also short and things are done quickly. This approach, coupled with great expertise for the fresh food counter and a practical approach, makes the difference for us,” says authorized signatory Arndt.
We are a family business. That’s why PricoPlex suits us. With them, distances are also short and things are done quickly. This approach, coupled with great expertise for the fresh food counter and a hands-on approach, makes the difference for us.
Authorized signatory Arndt
FRESH series – let the barbecue season begin
GRACE series in red especially for poultry
PricoPlex decorative panels for regional specialties
Higher-priced goods are placed on the NEO shelves (left)
The PricoPlex team is delighted with your customer satisfaction and the positive testimonial!
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