The Hausner family butcher’s shop in Weiden relies on the PricoPlex shuttering system
32 branches, more than 300 employees: the Hausner family butcher’s shop from Weiden is known to its customers as a reliable supplier of meat and sausage products. At Hausner, everything is freshly cut and packaged. Owner Alexander Hausner leaves self-service products to other stores. Instead, he focuses on advice and the high-quality presentation of his products. This is why he uses PricoPlex trays in his counters.
Ready seasoned and optionally marinated or breaded:
The meat stands out very well in color from the black shells.
“We discuss it in advance. The PricoPlex sales representative brings the right range and it is added to the counter. It’s a very straightforward process. We don’t have to worry about anything once the order has been placed.”
Inhaber Alexander Hausner
Family tradition since 1898
The Hausner family butcher’s shop in Weiden has been around since 1898. It is currently run by the fourth generation, Alexander Hausner and his cousin Carolin Hausner. And the next generation is already working in the business. Continuity is therefore a top priority at Hausners. But the butcher’s family also knows that ultimately only those who keep changing will survive. “Our 32 branches are located within a radius of 100 kilometers around Weiden.” With this number of stores, there is always a need for change. You have to keep up with the times and offer customers a great shopping experience at their butcher. “That’s why we rebuild our stores from time to time to improve the ambience,” says Alexander Hausner. When a refurbishment is due, the counter is also replaced. The master butcher took this opportunity to switch his product presentation to the high-quality PricoPlex trays.
The PricoPlex field service brings the trays and stocks the counter
The Hausner butcher’s shop and PricoPlex have been working together for several years. Alexander Hausner sees the know-how and service offered by the tray manufacturer’s field service as a major advantage. The fact that fitting out a counter goes so smoothly is down to the tray manufacturer’s decades of experience, which have made it the market leader in Germany. “When a customer makes an enquiry, every sales representative knows exactly what to do: we first ask for information about the counter and the customer’s product range and inquire about their specialties. We are of course very familiar with the individual counter builders and know which product range fits which model,” reports PricoPlex Managing Director Christian Priebe.
Anwendungsbeispiele aus dem Arbeitsalltag
The poultry parts are neatly separated from the other meat by glass panes. Customers can easily recognize the poultry by the white shells.
Stand-up skewers: These meat specialties immediately catch the customer’s eye.
Whether white sausage, lyoner or wiener: the long, deep trays show off every sausage to its best advantage.
Sliced sausage with a wooden look: customers look forward to their snack while shopping.
The oval bowls are suitable for a wide variety of specialties. The black bowl color makes Christmas products look even more festive.
Whether cold cuts, soft cheese or cheese salad: there is something for every taste.
The shell system is very flexible
Another advantage is the extreme flexibility of the PricoPlex shell system. “It fits into any counter depth. This high quality pays off for many years. I have something of value and can use it for longer than trays that are cheaper to buy. We also get good feedback from our store teams when it comes to handling,” reports Hausner.
Impact-resistant plastic makes the trays particularly durable
Priebe explains the robustness of his shells as follows: “Our plastic is unbreakable, which sets it apart from other plastics. We use ABS – this carrier material is comparable to a car bumper – and wafer-thin Plexiglas, which gives the shell a sealed surface. In addition, the top layer, the Plexiglas, is dyed the same color as the base material. Scratches, which occur again and again in day-to-day work, are then not noticeable. These components make our bowls durable and hard-wearing.” Melamine is not used at all for bowl production. This is because, on the one hand, it is not break-resistant and, on the other, it releases substances that are hazardous to health when exposed to heat.
Not all Hausner branches have the same layout. The butcher’s shop has to adapt to the local conditions in each case. “Our counters therefore also have different lengths,” explains the owner. At some locations, sales may not develop as quickly as desired, in which case we have a problem with a long counter with many meters of presentation area. PricoPlex also has the solution to this problem: the butcher’s shop has ordered trays with relatively wide edges, which take up more space. As a result, the counter looks well filled, even though fewer products are displayed.
The oval trays are suitable for a wide variety of specialties.
The black bowl color makes Christmas products
appear even more festive.
The butcher’s shop can also vary seasonally
The PricoPlex shell system also copes well with the different requirements of seasonal goods. “We use the same trays in summer and winter,” emphasizes Hausner. In the warmer months, sausage products can be removed from the counter in favor of grilled meat, thus playing with the available space. The barbecue skewers from PricoPlex, for example, which are clearly visible in the tray, are also very appealing in summer.
The butcher takes over the supermarket’s fresh food counter
With PricoPlex, the Hausner butcher’s shop is well equipped for product presentation in the future. The family business is also open to new store concepts. “In a supermarket, we provide the entire 18-metre-long fresh food counter. Customers can pick up meat and sausages from the specialist store here as part of their weekly shopping. Hausner explains why this concept is interesting for him and the store: “It’s very expensive for an independent store operator to run a fresh food counter. They need specialist knowledge and staff to present and sell the goods. We provide both and he doesn’t have to worry about anything.”
Otherwise, the butcher’s shop often sells its products in the supermarket checkout area. Whether it’s his own store, prepayment or an integrated fresh food counter in the store, Alexander Hausner is convinced that the specialist sale of meat and sausage products has a future – because quality is still very important to many customers. Hausner also has this quality requirement, which is why he opted for the PricoPlex tray system.
