EDEKA Prechtl and PricoPlex:
Quality that fits together
Whether fish, meat, sausage, cheese or salads – EDEKA Prechtl relies on PricoPlex products for the presentation of its fresh counter goods. The two companies are a good match. This is because Prechtl wants to offer its customers a particularly enjoyable shopping experience, in line with the store’s motto “I feel good here”. The bowls from German manufacturer PricoPlex are not only good, but also of particularly high quality.
Service and customer care are part of the EDEKA store’s DNA. Authorized signatory Jochen Aumüller therefore relies on high-quality stocking of his counters – for a special shopping experience.
Prechtl supermarket chain
Jochen Aumüller
Local supply at a high level –
the market for all occasions
“To be THE regional local supplier.” That is the declared goal of the Prechtl supermarket chain, emphasizes authorized signatory Jochen Aumüller. He is responsible for the four stores in Bad Aibling, Bad Feilnbach, Brannenburg and Raubling. The idea of service and a good shopping experience for customers plays a central role for him and his team: EDEKA employees respond to customers’ wishes, especially at the fresh food counter. “We will always have a service counter. That’s what we’ve done best for 125 years, it’s our DNA,” enthuses Aumüller. No wonder he relies on PricoPlex, the tray manufacturer from Eresing. After all, the company is also committed to optimizing counter equipment.
The fresh food counter is a real eye-catcher. It is not linear, but is broken up over several waves. “In a curved counter, I have angles and bends, so I need the right angled bowls,” explains Aumüller, adding: ”The investment costs for the counter are huge and we can’t afford to give away space.”
26 m service counter newly equipped for a special shopping experience
The flagship of the Prechtl Group is the store in Bad Aibling. Almost 3000 square meters of sales area and 26 m of staffed counters invite customers to shop. Last year, Aumüller embarked on a major project there: “We completely rebuilt the store during ongoing operations.” As part of the conversion, the counter was also renewed and completely refitted. This is managed by a team of 50 employees. It offers everything your stomach desires, from meat to sausage, cheese, delicatessen and fish.
The flagship of the Prechtl Group is the store in Bad Aibling. Almost 3000 square meters of sales area and 26 m of staffed counters invite customers to shop. Last year, Aumüller embarked on a major project there: “We completely rebuilt the store during ongoing operations.” As part of the conversion, the counter was also renewed and completely refitted. This is managed by a team of 50 employees. It offers everything your stomach desires, from meat to sausage, cheese, delicatessen and fish.
Everything from a single source:
From planning to the shell
Jochen Aumüller not only got the trays for the counter, but also the entire planning for it from PricoPlex. And in all four Prechtl stores.
“We sent our customer service contact the counter plan in 2D. And he then planned the bowls to fit in precisely. Thanks to the PricoPlex software, we were able to plan the counter layout before it had even been built. When it was actually loaded, the PricoPlex employee had all the right products and alternatives with him. This all-round service makes the collaboration very pleasant for us.”
Authorized signatory Jochen Aumüller
Whether meat or fish – PricoPlex has the presentation solution. It emphasizes the quality of the specialities and suggests exquisite luxury.
“Durable and robust” – the PricoPlex promise delivers
In constant use and permanently exposed to high dishwasher temperatures, the fresh food counter trays at EDEKA Prechtl stores have to withstand a lot. This is why Aumüller has been relying on the PricoPlex quality promise “durable and robust” for 15 years. For its Managing Director Christian Priebe, the sustainability of his products is a top priority. “For me, sustainability is what lasts,” says Priebe. Longevity is achieved through the use of extremely robust composite materials. Melamine is not used at all for the production of bowls. For one thing, it is not break-resistant, and for another, it cannot be recycled.
A layer of Plexiglas seals the surfaces of the shell. The Plexiglas is also dyed the same color as the base material. “Scratches, which occur again and again in day-to-day work, are then not noticeable. These components make PricoPlex products durable and resistant,” explains Priebe.
Different fill levels of delicatessen salads are equalized with reduction inserts.
The GRACE counter trays show off different types of sausage to their best advantage.
EDEKA Prechtl brings excitement to the counter with the oval trays from the CUT range.
Slate and wood-look shelves are ideal presentation surfaces for cheese.
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EDEKA Prechtl identifies different product groups with different colored counter trays. The GRACE series offers elegant solutions here.
The modular formwork system simplifies purchasing and operation
It was not only the extremely robust plastic of the trays that made the Prechtl supermarket group a long-standing PricoPlex customer. The tray system can be customized in many ways – in its shapes, colors, sizes and surfaces. At Prechtl, the different colors are used to identify the various product categories. The counter teams place the poultry in yellow trays. Fish, on the other hand, is presented in blue bowls and trays. Black is reserved for meat and green stands for organic products. “The color scheme makes it easier to separate the different product groups. This not only provides orientation for customers, but also for our employees, which in turn helps them to comply with HACCP guidelines,” explains authorized signatory Aumüller. The PricoPlex trays therefore also support food hygiene standards.
EDEKA Prechtl serves the trend
Food preferences are changing. The consumption of certain foods has been declining for a few years now. Sales of pork and sausage, for example, are declining. “But all types of beef are in high demand. Delicatessen salads and fish are also very popular with our customers,” explains Aumüller. He knows that he has to keep his finger on the pulse with his service counters, as this is also part of a good shopping experience. Another reason to work with the tray manufacturer from Eresing on a long-term basis.
PricoPlex has the right answer for all our product groups. In addition, the great look of the trays matches our high-quality counters.
Jochen Aumüller
When planning counters, the space is optimally utilized even in tricky corners and counter angles.
Staircase displays create highlights on the counter, while meat is well served on the trays in the GRACE range.
It’s all sausage, isn’t it? Not quite. Prechtl presents its products on different plate formats.
