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The counter

Interesting technical articles,
user reports and
white papers from the industry

Arouse enthusiasm among your customers
customers at the counter.
We’ll show you how!

“The counter” is our section for specialist articles, user reports and white papers on the topic of food presentation at the fresh food counter. Each user report focuses on one company. Each report shows how companies have optimised their food presentation with our modular counter trays.

Read our latest articles about EDEKA Prechtl here!


Prechtl Frischemarkt Logo

“PricoPlex has the right answer for all our product groups”

The counter: corner solutions in the counter presentation

Present fish counter

Edeka Prechtl meat counter

The counter: separating goods by colour

EDEKA Prechtl and PricoPlex:
Quality that fits together

EDEKA Prechtl remodelled during ongoing operations. The curved counter with angles and arches required the right angled trays. With the planning software from PricoPlex, Prechtl was able to plan the counter layout before it was even built – and be sure that all the trays would fit perfectly.


Logo Hausner Familienmetzgerei

“We don’t have to worry about anything after the order.”

The counter: present barbecue skewers on skewer holders

Meat counter free presentation

The counter: Hausner sausage counter

The counter: Hauser seasonal product presentation

The Hausner family butchery in Weiden relies on
on service and know-how from PricoPlex

Owner Alexander Hausner emphasises advice and the high-quality presentation of his products. That’s why he uses PricoPlex trays in his counters. Alexander Hausner sees the big advantage in the expertise and service offered by our sales force.

Benefit from our
“10 rules of counter presentation”

Geschäftsführer Christian Priebe

Christian Priebe
Managing Director of PricoPlex on sustainable counter trays from PricoPlex

Sustainable counter trays

Recyclable counter trays

Sustainable counter trays

The most sustainable is what lasts

Thanks to their high quality, our plastic trays for presentation in fresh food counters have a longer shelf life, are durable and therefore sustainable. The long shelf life of our products is part of our programme; resource conservation is our mission.