Arouse enthusiasm among your customers
customers at the counter.
We’ll show you how!
“The counter” is our section for specialist articles, user reports and white papers on the topic of food presentation at the fresh food counter. Each user report focuses on one company. Each report shows how companies have optimised their food presentation with our modular counter trays.
Read our latest articles about EDEKA Hayunga here!
“The trays are extremely dimensionally stable, break-resistant and retain their colors over a long period of time. The material is also resistant to scratches and knocks, which is an important advantage, especially when used intensively in fresh food counters.“
Fresh food counter: the beautiful simplicity of the tray.
REWE:XL Hundertmark relies on PricoPlex.
More and more supermarkets are relying on the high-quality PricoPlex counter trays to equip their fresh food counters. REWE:XL Hundertmark is also convinced by the premium quality of the counter tray manufacturer from Eresing in Bavaria. REWE:XL Hundertmark sales manager Ingmar Bell is responsible for a total of 950 employees and 14 stores, 13 of which are located in Rhineland-Palatinate and one in Luxembourg. “PricoPlex makes life easier for me,” he says.
“The bowls are easier to clean than our previous models. The PricoPlex products do not need to be polished after the dishwasher.”
EDEKA Hayunga:
Lunch? I get it at the fresh food counter!
Edeka Hayunga operates six stores in Schleswig-Holstein from its headquarters in Elmshorn. 600 employees work in the full-range stores to supply customers with groceries for their daily needs. The fresh food counters at the six Edeka stores are particularly attractive, with a wide selection of meat, sausage, cheese and ready meals. In addition, the EDEKA Hayunga stores in Schleswig-Holstein offer very successful take-away lunches – attractively presented in PricoPlex salad bowls.
“Efficiency at EDEKA Hahner has increased enormously.”
EDEKA Hahner:
The fresh food counter is quickly stocked with PricoPlex.
EDEKA Hahner is traditionally the basic supplier in Künzell near Fulda in eastern Hesse. The family business has been in existence since 1969 and is now run by the third generation. It all started with a butcher’s shop at today’s full-range retailer. And meat and sausages are still produced by the company’s own butchers according to their own recipes. The fresh food counter is therefore the heart of the store. Edeka Hahner relies on the high-quality products of tray manufacturer PricoPlex from Eresing for the presentation of the counter goods.
“PricoPlex has the right answer for all our product groups”
EDEKA Prechtl and PricoPlex:
Quality that fits together
EDEKA Prechtl remodelled during ongoing operations. The curved counter with angles and arches required the right angled trays. With the planning software from PricoPlex, Prechtl was able to plan the counter layout before it was even built – and be sure that all the trays would fit perfectly.
“We don’t have to worry about anything after the order.”
The Hausner family butchery in Weiden relies on
on service and know-how from PricoPlex
Owner Alexander Hausner emphasises advice and the high-quality presentation of his products. That’s why he uses PricoPlex trays in his counters. Alexander Hausner sees the big advantage in the expertise and service offered by our sales force.
Tipps
Benefit from our
“10 rules of counter presentation”
Christian Priebe
Managing Director of PricoPlex on sustainable counter trays from PricoPlex
The most sustainable is what lasts
Thanks to their high quality, our plastic trays for presentation in fresh food counters have a longer shelf life, are durable and therefore sustainable. The long shelf life of our products is part of our programme; resource conservation is our mission.
