Consulting & counter planning

Guide the customer
through the assortment
with an individual counter plan

With good counter planning to sales success!

Let PricoPlex support you with planning your counter. We advise you individually and give you tips on how to get the best out of your food presentation.

Full service from needs assessment and actual analysis to planning and on-site support. As equipment specialists for professional food presentation, we have had first-hand knowledge of the needs behind the fresh food counter for more than 50 years. With a customised system, we equip your counter functionally, attractively and economically.

Every year, we advise on around 700 new openings and redesigns in specialist butchers’ shops and food retailers. We show you how to optimally create dense product presentations.

Modular plans for counter layout
create flexibility and save time.

Christian Priebe
Managing Director

Your advantages of individual counter Design with PricoPlex

Counter planning advantages

Half of all purchasing decisions in
retail are made spontaneously on
the spot. Stimulate them with an
attractive presentation of goods!

Counter planning advantages

Save around one third of your
service time at the counter. Guide
your customers through your
assortment with a targeted design!

Counter planning advantages

With our individual counter
concepts you create a nearly
100 percent utilization of
your counter.

Individual counter planning

Free counter planning and advice

  • Structured appearance
  • Targeted category management
  • Optimal use of space
  • Flexible modular system due to our modular system
  • Individual custom-made products

From counter planning to implementation

Step 1: Counter planning

Step 2: Counter stocked

Step 3: counter filled with goods