Counter trays for
the fresh food counter
in the supermarket
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Meat · Sausage · Deli · Fish · Cheese · Salad · Bakery
High-quality display trays for supermarkets
Attractively displayed food, space-saving counter systems, and ease of use even during peak hours: To support operations at the fresh food counter, PricoPlex has developed high-quality counter trays for supermarkets. We support you from planning through to final on-site implementation with:
- Over 70 years of experience
- Expertise in supermarkets
- Consulting & counter design
- Durable counter trays
- Sustainable manufacturing
Counter solutions for the fresh food section in supermarkets
- Over 8,000 fully equipped fresh food counters
- Custom counter designs
- Experience since 1954
- Various product lines for different product categories
- EDEKA and REWE rely on PricoPlex
Encourage impulse purchases
Half of all purchasing decisions in retail are made spontaneously on the spot. Encourage these decisions with an attractive product display!
Save time create
Save about a third of your service time at the counter. Guide your customers through your product selection with a well-thought-out layout!
Counter utilization utilize
With our custom counter designs, you can achieve nearly 100% utilization of your counter.
Products
PricoPlex Counter Trays for Supermarkets: Your Needs, Our Solution
The fresh food counter is a key strategic tool for differentiating the store from discounters and should be specifically positioned as an area that offers an experience and demonstrates expertise. Personalized advice, knowledgeable staff, and attractive product displays create clear added value: customers develop greater trust and an emotional connection, which can translate into higher value creation. At the same time, the counter in the supermarket offers the opportunity to deliberately highlight the product range—for example, through high-quality, regional, or trend-based products—and to position the store as a quality provider. For this to succeed, the counter equipment must be tailored to individual needs. PricoPlex’s counter equipment was developed to meet the requirements of supermarkets—it conveys freshness, service orientation, and professional expertise. Our products are:
- Durable and sturdy: Thanks to high-quality materials, PricoPlex’s supermarket display trays are impact-resistant and shatterproof.
- Easy to clean: All products are dishwasher-safe and retain their visual appeal even with frequent cleaning.
- Visually appealing: With striking shapes, colors, and finishes, our products showcase your merchandise to its best advantage.
- Versatile: Whether meat, cheese, deli items, salads, or snacks—we have the right display trays for every product category.
- Sustainable: PricoPlex countertop displays are manufactured exclusively in Germany and can be recycled afterward.
Expertise since 1954
This makes us a reliable partner in the field of professional food presentation.
Durable products
Our bowls are shatter- and impact-resistant, easy to clean, and dishwasher-safe.
Manufactured in Germany
We manufacture our products under the strictest quality controls and guarantee first-class manufacturing quality.
Professional bar design
Nutzen Sie unserem Full-Service von der maßgeschneiderten Thekenplanung bis zum Support vor Ort.
Consulting and Counter Design
Our service package is your advantage
With our experience and comprehensive service, we provide you with a complete solution for modern, high-performing fresh food counters in supermarkets. We don’t just design counter trays; we also plan and implement complete counter solutions for supermarkets. From the initial analysis to the final implementation, we’ll guide you every step of the way with a dedicated point of contact.
- Needs Assessment: PricoPlex visits your location and works with you to determine your needs. We draw on our many years of experience in counter planning, as we know what works in different regions, markets, and product categories.
- Furniture & Counter Planning: We create a digital layout plan (2D model) of your counter, allowing us to test out various ideas.
- Custom Product Selection: Together with you, we select the right products from our extensive portfolio to ensure nearly 100% counter utilization.
- Samples & Visualization: Would you like to have a selection of products on-site first? Then order a sample and see our quality for yourself.
- Custom-made products: Can’t find the right fit for your fresh food counter among our standard products? No problem. Upon request, we manufacture custom products, including those with branding.
- Delivery & project coordination: Once the counter planning is complete, we manufacture the products and deliver them to your supermarket.
- On-site setup: We’re also happy to assist with on-site setup and stock your fresh food counter with our products.
- Quick reorders: Do you need more counter trays than you thought, or want to keep some in stock? You can place reorders at short notice.
That’s why supermarkets rely on PricoPlex
Our display trays are used daily in thousands of fresh food counters, showcasing a wide range of products from cold cuts and fish to salads. They are found in both independent stores and large retail chains. Store managers and counter staff particularly appreciate their durability, ease of use, and the support they provide for counter planning. Many of our customers have relied on PricoPlex for years and continue to choose our systems for new construction, renovations, and modernizations. The consistently positive feedback from the field confirms that quality, service, and practicality make all the difference.
What our customers say:
“The trays are extremely dimensionally stable, shatter-resistant, and retain their color over a long period of time. In addition, the material is resistant to scratches and impacts, which is a significant advantage, especially when used intensively at deli counters.”
Ingmar Bell
Sales Manager REWE:XL Hundertmark
“Some of our counters have a lot of nooks and crannies. PricoPlex products are designed with this in mind—every nook and cranny is filled appropriately. In addition, the PricoPlex service includes suggestions on how to best display the merchandise.”
Reinhold Steininger, master butcher, meat sommelier, and manager of the fresh food counters at EDEKA Kohler
“PricoPlex has the perfect solution for all our product lines. Plus, the sleek design of the trays complements our high-quality counters.”
Authorized Signatory Jochen Aumüller, EDEKA Prechtl
“We’re a family-run business. That’s why PricoPlex is a good fit for us. They also have a flat organizational structure, and things get done quickly. This approach, combined with their extensive expertise in the fresh food counter and a practical mindset, is what makes all the difference for us.”
Authorized Signatory Erich Arndt, EDEKA Hayunga Stores
Customization options for your counter
Branding
Showcase your special products effectively with branding featuring your logo or an eye-catching design! A unique selling point displayed directly on the product will draw more attention to your fresh food counter. We use laser technology to create custom branding.
Small-batch production
Are you looking for a display tray or display bowl in a custom design, such as for a unique corner display? Do you need an exciting presentation idea for new product lines you’d like to introduce? We can manufacture your custom series in the quantity you need—let us help you find the right solution.
Custom-made
Custom manufacturing. For every nook and cranny of your counter: Are you looking for a custom solution tailored to your specifications? Feel free to contact us—custom solutions are our specialty.
Counter equipment for supermarket counters – our product range
Discover the wide variety of our product range, which is specially designed for meat counters, sausage displays, and salad and deli sections. Trays and display plates in a variety of sizes and shapes—perfect for your counter depths.
- Trays and display shelves in a variety of sizes and shapes—designed to fit your counter depths.
- Modular solutions that can be combined for optimal use of space.
- Colors and finishes ranging from classic black to matte textured finishes that effectively showcase your merchandise.
About us
About PricoPlex – Your Partner for Professional Counter Solutions
For over 70 years, we at PricoPlex have been developing solutions for professional food presentation. With experience gained from more than 8,000 completed counter installations, we know what matters most to butchers: quality, durability, functionality, and service you can count on. With us, you’ll have a dedicated contact person who will provide you with personalized support, because we place a high priority on working together as partners.
- Professional customer service
- Years of experience working with butcher shops
- Fast turnaround times
- Complete counter design available
Frequently Asked Questions About Counter Trays for Supermarkets
Professional, modular counter equipment not only enhances the visual appeal of product displays but also directly impacts sales, average ticket size, and impulse purchases. At the same time, a durable, robust solution reduces follow-up costs associated with replacement purchases. Systems like those from Pricoplex are designed for long-term use in multi-store food retail chains—this provides planning security.
Our modular display trays and combinable presentation elements make it possible to quickly reconfigure display areas—for example, for barbecue items in the summer or game and holiday items in the winter. This saves on setup costs and internal resources.
A modular system offers clear advantages here, as it is scalable and can be used in various configurations. This allows you to comply with your store’s corporate design guidelines while accommodating individual store requirements.
A structured, logically organized counter reduces walking distances and makes restocking and cleaning easier. When modules are precisely tailored to the counter’s depth, there are no impractical gaps. This speeds up workflows, reduces sources of error, and increases service speed—a clear advantage, especially during peak hours.
The high-quality finishes on our products retain their appearance even after years of heavy use. This reduces replacement cycles and avoids unnecessary replacement costs.
The fresh food counter is a key differentiator from discounters. A high-quality, clearly structured presentation reinforces the perceived quality of your private labels and your expertise in fresh foods. Colors and surfaces can be strategically used to organize product categories or highlight premium sections. For you, this means: better positioning against the competition without requiring additional retail space.
Our systems are scalable and can be expanded. Existing modules can be integrated during renovations, product line expansions, or upgrades. This reduces capital tied up in the system and increases the security of your investment. We rely on durable, reusable components. Please feel free to contact us. We will analyze your needs and provide you with an attractive quote.
Our professional store layout design takes into account shelf depth, product assortment strategy, customer flow, and staff processes. We provide you with a concept that is well-thought-out from both a sales psychology and business management perspective and can be seamlessly integrated into existing store structures.
Our switch to Pricoplex products was a complete success in all respects. In particular, the robustness and durability of the purchased items are noticeably better than comparable products from other competitors. We also appreciate the friendly and personal advice, the large selection, the unbeatable price-performance ratio and the possibility of using individual systems to achieve the optimum combination for our stores.
We have been using your display trays and deep trays for many years as it is a well thought out system that is easy to use, flexible and extremely durable. With our many stores, we are very fortunate that the series have remained the same over the years and can still be reordered …
We have been using PricoPlex material for over 10 years and are satisfied customers. Delivery times are very short and reliable after the order. In addition to the long durability, another plus point is the reproducibility – even after years …
The very large selection of different shapes and colors enables us to make optimum use of every area of the counter. The quality of the advice and products and the fast deliveries make PricoPlex the perfect partner for us when it comes to trays, trays and presentation aids for our service counter.
We are especially convinced of PricoPlex because of: Fast delivery time (even for small repeat orders), Durability of the products, Stability of the products, Variety of products, Honeycomb-Bottom inserts, General procedure…
The well thought-out concept of PricoPlex is directly adapted to our goods! We have noticed a longer usability/durability compared to our previous supplier! With a fixed and above all competent contact person as well as a field or indoor service, our orders and queries were made much easier!
The well thought-out concept of PricoPlex is directly adapted to our goods! We noticed a longer usability / shelf life compared to our previous supplier! With a fixed and above all competent contact person as well as in the field or indoor service made our orders and queries much easier!
Leading food industry professionals rely on PricoPlex quality for their counters:
