Durable Butcher Display Trays With a Quality Guarantee – Made in Germany
Our modular butcher display trays support a clear, appealing presentation of meat, cold cuts, salads, and deli items. Thanks to their high-quality craftsmanship, they integrate seamlessly into existing counter systems and ensure that the quality and freshness of your products are showcased to their best advantage — hygienic and practical for everyday use.
- Durable materials
- Food-safe & easy to clean
- Appealing presentation for fresh meat
- Compatible with standard butcher counters
- 70 years of experience
70 Years’ Experience for Your Counter – Durable, Precise, Reliable
- Delivery to the United Kingdom and the USA.
- Long-Lasting Counter Equipment
- Counter Planning and Consultation with 70 Years’ Experience
- 700 New Openings and Refurbishments per Year
- Streamline Workflows and Reduce Service Times
- Present Products to Boost Sales and Encourage Impulse Purchases
- Highest Quality – Made in Germany
Expertise since
1954
This makes us a reliable partner in the field of professional food presentation.
Durable
Products
Our trays are break-resistant and impact-resistant, easy to clean, and dishwasher-safe.
Manufactured in Germany
We manufacture under the strictest quality controls and guarantee first-class manufacturing quality.
Professional Counter Planning
Take advantage of our full service, from customized counter planning to on-site support.
Products
Butcher Display Trays for Your Needs
- Food-safe
- Impact- and break-resistant
- Lightweight
- Easy to clean
- Dishwasher-safe
- Marinade-resistant
- Temperature-resistant from -20°C to +85°C (-4 °F to 185 °F)
- Recyclable
Display Trays for the Highest Standards in the Butchery Trade
In your butcher shop, the counter serves several purposes: it must meet the highest hygiene standards, keep your products clearly organized, and help present each item in an appealing way. Our butcher display trays are designed to support you in exactly these tasks.
- Food-safe plastics that are easy to clean and dishwasher-safe ensure safety and convenience.
- Our break-resistant trays are designed to remain stable and retain their shape even under daily use.
- Thoughtfully designed shapes and a variety of designs ensure that the freshness and quality of your products are showcased to their best advantage.
- Our modular system fits into almost any fresh food counter, allowing new product ranges such as cheese or salads to be integrated seamlessly.
Indivdualisierungen für Ihre Theke
Branding
Showcase special products effectively with branding featuring your logo or an eye-catching promotional design. A distinctive element applied directly to the product creates greater attention in your fresh food counter. Using laser technology, we create custom branding tailored to your needs.
Small-Batch Production
Do you need a display plate or tray in a specific design, for example for custom corner solutions? Are you looking for a compelling presentation concept for new product ranges you plan to introduce? We manufacture your custom series in the quantity you need — get in touch for advice.
Custom-Made Production
Made to your required dimensions. For every corner and angle of your counter: looking for a custom-sized solution? Feel free to contact us — tailored solutions are our specialty.
Why Counter Presentation Matters
The right presentation makes a noticeable difference. Whether beef, pork, or poultry, our butcher display trays showcase your products so that freshness and quality are clearly visible, helping customers choose deliberately and confidently from the wide selection in your fresh food counter. A well-thought-out combination of neutral base colors, clear separation, and functional formats not only enhances the visual appeal but also supports smooth day-to-day operations at the butcher counter, consistently putting the craftsmanship and quality of your products front and center.
Recommendations From
Managing Director Christian Priebe
for Meat Counter Presentation:
Black Trays for Premium Meat
“In practice, we often see that butchers prefer black display trays especially for premium meats, often with a subtle texture like our GRACE series. The color black creates an attractive contrast with meat and cold cuts while remaining discreet in the background, resulting in a very high-quality overall presentation.”
Accents for Better Orientation
“For butcher counters, well-placed color accents have also proven effective. They help structure the display in a clear and organized way. Different product groups — such as beef, pork, poultry, or cold cuts — can be visually separated without the need for signs or additional labels. This makes it easier for customers to find their way around and enables sales staff to restock the counter more quickly and smoothly.”
Various Shapes and Sizes
“With 70 years of experience in planning butcher counters, we know that clear organization and guided visual focus have a positive impact on sales. This can be achieved through different shapes and sizes of display trays. That’s why we plan counters together with our customers in a way that simplifies workflows behind the counter while also enhancing the customer experience in front of the butcher counter in a lasting way.”
Counter Equipment for Butcher Shops – Our Product Range
Discover the variety of our range, specially designed for meat counters as well as cold cut, salad, and deli displays. Trays and display plates in many sizes and shapes — suited to your counter depths.
- Trays and display plates in many sizes and shapes — suited to your counter depths.
- Modular solutions that can be combined for optimal use of space.
- Colors and finishes ranging from classic black to matte textured series that effectively frame your products.
Products for Your Butcher Counter
Individual Customization Options & Service
We know that no counter is the same. That’s why we support you with:
- Customized counter planning
- Custom formats and branding options
- Sample orders before purchase
- Express shipping and consultation
Talk to us — we’ll find the optimal combination for your counter.
About us
About PricoPlex – Your Partner for Professional Counter Solutions
For over 70 years, PricoPlex has been developing solutions for professional food presentation. With experience from more than 8,000 completed counters, we know what matters to butcher shops: quality, durability, functionality, and service you can rely on. With us, you have a dedicated contact person who provides personal support, because we place great value on working in partnership with our customers.
- excellent customer support
- many years of experience working with butcher shops
- short delivery times
- complete counter planning available
Frequently Asked Questions from Butcher Shops
Yes. The display trays are made from food-safe plastics and are designed for direct contact with fresh meat, cold cuts, deli items, and side dishes. They meet common requirements for use in food environments and are suitable for daily use in butcher counters.
The trays are designed and manufactured for quick and thorough cleaning, whether smooth or textured. They are dishwasher-safe and resistant to standard cleaning and disinfecting agents commonly used in everyday butcher shop operations.
Thanks to the modular system, the trays can be flexibly combined and easily integrated into existing counters. Custom solutions are also available for special requirements.
Yes. The materials are designed for continuous use in the counter. They are shape-retaining, break-resistant, and maintain their surface quality and functionality even with frequent use and regular cleaning.
Samples are available on request. This allows you to check in advance how the trays fit into your counter and whether they suit your workflows and presentation needs.
Yes. In addition to standard products, custom adaptations are also possible, such as special dimensions or solutions for specific counter concepts. Personal consultation helps identify the right solution for each business.
Our products stand out for their long service life and reliability. This helps you save costs in the long term, as frequent replacements are not necessary. Feel free to contact us — we will assess your needs and provide you with a competitive offer.
Delivery is very fast. With timely ordering, express shipping on the same day is even possible.
An inquiry and individual consultation are free of charge.
Our switch to Pricoplex products was a complete success in all respects. In particular, the robustness and durability of the purchased items are noticeably better than comparable products from other competitors. We also appreciate the friendly and personal advice, the large selection, the unbeatable price-performance ratio and the possibility of using individual systems to achieve the optimum combination for our stores.
We have been using your display trays and deep trays for many years as it is a well thought out system that is easy to use, flexible and extremely durable. With our many stores, we are very fortunate that the series have remained the same over the years and can still be reordered …
We have been using PricoPlex material for over 10 years and are satisfied customers. Delivery times are very short and reliable after the order. In addition to the long durability, another plus point is the reproducibility – even after years …
The very large selection of different shapes and colors enables us to make optimum use of every area of the counter. The quality of the advice and products and the fast deliveries make PricoPlex the perfect partner for us when it comes to trays, trays and presentation aids for our service counter.
We are especially convinced of PricoPlex because of: Fast delivery time (even for small repeat orders), Durability of the products, Stability of the products, Variety of products, Honeycomb-Bottom inserts, General procedure…
The well thought-out concept of PricoPlex is directly adapted to our goods! We have noticed a longer usability/durability compared to our previous supplier! With a fixed and above all competent contact person as well as a field or indoor service, our orders and queries were made much easier!
The well thought-out concept of PricoPlex is directly adapted to our goods! We noticed a longer usability / shelf life compared to our previous supplier! With a fixed and above all competent contact person as well as in the field or indoor service made our orders and queries much easier!
Leading food professionals rely on PricoPlex quality in their counters:
Consultation & Counter Planning
We Develop a Custom Counter Plan With You – Benefit From Our Service!
Since our founding in 1954, we have been developing customized concepts for our customers.
- You save 30% of your service time.
- 100% counter space utilization thanks to well-designed products
- You encourage impulse purchases.
